Defy Damage Protective Shampoo 300ml




Joico’s Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair’s natural defense against daily damage. It features a decadently rich lather for a luxurious cleansing experience. The shampoo gently sloughs away dirt and debris without roughing up the hair cuticle. It leaves hair soft, shiny, and healthy-looking.

The shampoo is formulated with damage-preventing ingredients. It contains a one-of-a-kind liposome delivery system that continuously releases a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. The shampoo also contains Protective Lipid, the exact kind found in healthy hair, which acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

The shampoo also contains Moringa Seed Oil, a rich source of antioxidants, Vitamins A and E, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.